You are a Blogger or Internet Marketer and you need to reach as wide an audience as possible to further your business objectives. An Email List or mail list is likely to be your most valuable asset in furthering these goals. But how do you know what is the best mailing list provider you can use?
How to choose your mail list provider
In order to best choose your mailing list or mail list provider, you need to understand, firstly, what an email list is and what a mailing list provider can deliver.
You will also need to appreciate what you hope to achieve with this email list and what you need to invest to realise this objective.
What is a Mailing List
In its simplest form, a mailing list or email list is just a collection of email addresses that you have collected of potential business clients or prospects.
But, just having a list of suitable prospective email clients is not enough. You need to be able to effectively use them and manage them.
It is probable that you will want to group these email addresses into suitable categories to maximise the chances of reaching the desired audience for a particular promotion or campaign.
An equally important consideration, is providing these list subscribers with the opportunity to unsubscribe from the list when it no longer meets their needs. This is essential for both the peace of mind of your subscribers and to comply with the mailing list best-practice guidelines.
Choosing a Mailing List Provider
There is a large number of email list providers all providing different levels of service and different price points. And, to give you an idea of how extensive this list is I will provide you with the following link:
The Complete email service provider list gives an idea of just how many service providers you may need to consider.
For the purposes of this post, I will consider only three. The three I am most familiar with and the three I think you should first evaluate.
- MailChimp is perhaps the best known and most popular
- ConvertKit the mail list provider designed by bloggers for bloggers. The one I would recommend
- InfusionSoft the most fully featured and one of the most expensive
Each of the email list providers have their advantages and each could be suited to your requirements better that the others.
MailChimp is great for the startup blogger or Internet marketer because it is FREE. At least it is free for less than 2,000 subscribers. Free is good, but it is not always best.
ConvertKit is a serious mail management tool. It has been designed by bloggers, built by bloggers, and is run by bloggers. ConvertKit is the mail management tool I choose to use. It is a fully featured mail management system, claimed to have all the functionality of InfusionSoft at a fraction of the cost.
I can heartily recommend ConvertKit to any budding blogger or aspiring Internet Marketer.
InfusionSoft is the daddy of them all. It is not only a great mail management system, but a full customer relationship management system (CRM). However it does have the hefty price tag to go with it. Starting price is $99 per month.
Using your new Email List Effectively
As I have stated earlier, an email list is of huge importance to an Internet Marketer which, of course, I am. It is how you reach your prospects. Email is how you pitch your offers, it is how you build a relationship.
Perhaps, every bit as importantly, it reduces your reliance on Google and the other search engines. Search engines change their algorithms with monotonous regularity making optimisation of your blog or web site a full time job.
With a mail list your don’t rely on traffic to your blog to reach your tribe. You can contact them as and when you have a need to reach out to them. Good email is not, solely, about pitching your offers. It is about telling your story.
If you can tell a good story, weaving reference to your product into it, your story is your pitch. No more hard-sell. It can also be the place to ask questions of your audience, begin to build a bond.
Story telling is central to Internet Marketing. Internet Marketing is central to your business and through it all is your email. And central to your email is a good email service provider.
If you should decide to start, and I strongly suggest that you should, building your mail list, then please seriously consider looking at ConvertKit. I love it, it is powerful and many of the established bloggers I admire use it.
Thank you for visiting and I hope this has helped you in some way.