e-commerce electronic commerce fundamentals monetise your web siteThis article constitutes section 1, part B, chapter 9 of the CIW Website design manager course and briefly covers:e-Commerce fundamentals

Electronic Commerce Definition

Electronic Commerce has traditionally been defined as commerce conducted via any electronic medium. Issues such as data management and security were well understood. The Internet has changed the equation to a certain degree because it is fairly new and constantly changing.

Electronic Commerce must be defined on a broader scope: It is the integration of communications, data management, and security capabilities that allows organisations to exchange information related to the sale of goods and services.

Advantages of Electronic Commerce

Electronic commerce has the potential to markedly increase the speed, accuracy and efficiency of business and personal transactions.

  • Constant Availability: Online store is open 24/7
  • Streamlined buyer/seller relationship
  • Reduction of errors, time and overhead costs
  • Reduced time for transaction completion

Disadvantages of Electronic Commerce

Electronic Commerce may lead to a greater degree of vulnerability. With public network transactions, complete with names, addresses and credit card numbers, the potential for fraud increases. Other issues may include:

  • Protection of Intellectual Property
  • Ensuring the confidentiality of data and payment instructions
  • Taxation: Varies considerably from location to location

Secure Electronic Transactions (SET)

SET is a protocol that could represent a substantial step forward in security and capabilities for electronic commerce. SET requires that all participants have certificates for definite identification, and requiring all transactions to be signed at each step of the process almost eliminates the potential for fraud. In fact, by requiring cryptographic identification, the authentication will surpass that of non-electronic transactions.


This article is like the CIW course in many respects: light in detail. It does teach you electronic commerce fundamentals, with the emphasis on fundamentals.

I signed up for the course in the mistaken belief that I would be a successful Web site designer rather than the manager of other web site designers. Boy, was I disappointed and more than a little angry.

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